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Spammers Should Know Their Source

Spam is a cost-effective and lawful marketing tool. Just consider: A spammer can send an e-mail advertisement to 1 million people for only $100. <br>So, fortunately for many spammers, the CAN-SPAM Act of 2003 allows the use of unsolicited commercial e-mail. But to avoid legal difficulties, those who use spam should consider doing more than simply the basics ' more active business planning, and legal defensiveness, than just hurtling spam into the ether. In particular, it's a good idea for anyone sending bulk commercial e-mail to establish an appropriate chain of title for target list databases acquired.

15 minute readApril 28, 2005 at 12:10 PM
By
Jonathan Bick
Spammers Should Know Their Source

Spam is a cost-effective and lawful marketing tool. Just consider: A spammer can send an e-mail advertisement to 1 million people for only $100.

So, fortunately for many spammers, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, CAN-SPAM Act of 2003, 15 USC 7701, allows the use of unsolicited commercial e-mail.

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