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Creating A Brand Through Advertising

By Terry Isner
April 29, 2005

With thousands of mid-sized law firms ' and hundreds of thousands of lawyers – all competing for the same pool of clients and prospects, differentiation is one of the most important ways to gain recognition and build brand awareness. Communicating your firm's unique characteristics, expertise, strengths and successes to a large number of prospects can be achieved through advertising.

Promotion and Positioning, Not Selling

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