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Marketing the Law FirmLJN NewslettersNewsSections

<b>Meyerowitz on Marketing</b>The Law Library Meets Marketing and Technology Head On

By ALM Staff | Law Journal Newsletters |

When she remembers what it was like to be a law firm librarian in the past, Kathy Greco, who is now the head librarian of Long Island-based Rivkin Radler L.L.P, always thinks of “shifting parties.” As a section of the library that housed one or more of the regional reporters was about to overflow, the library staff would come to work on a Saturday, order pizza, move the books to a different area of the library and re-shelve them there. It could take 4 or 5 hours to finish the job, and it was physically grueling work, Greco recalls.

Librarians who have begun to work relatively recently in law firms probably never have participated in a “shifting party” or in any similar event. That's because the nature of the law firm library ' and thus the librarian's role ' has undergone revolutionary change over the years. There still are books, at least some books, in today's law firm libraries, but Internet connections and CD-ROMs often seem to be just as prevalent and, perhaps, are actually even more important.

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