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<b>Op-Ed</b>'Something Old, Nothing New, Everything Borrowed, Shades of Blue'

I think law firm marketing is in a "funk." Recently I've been doing some research on law firm Web sites and have noticed that the look, the feel and yes the content of many of these sites is virtually the same. In a couple of instances, the exact wording from another firm site was used to describe a practice area. Could this be a coincidence? I don't think so.

8 minute read April 29, 2005 at 10:37 AM
By
Elizabeth Anne "betiayn" Tursi
<b>Op-Ed</b>'Something Old, Nothing New, Everything Borrowed, Shades of Blue'

I think law firm marketing is in a “funk.” Recently I've been doing some research on law firm Web sites and have noticed that the look, the feel and yes the content of many of these sites is virtually the same.

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