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Update: American Association of Franchisees & Dealers

By Q&A with Chairman Robert Purvin
May 02, 2005

Many franchisors, franchisees, and attorneys in the industry talk about the need to avoid conflict and to develop mutually beneficial relationships. However, it's easier said than done in a business relationship between companies that sometimes perceive their interests to be unrelated or even diametrically opposed. The American Association of Franchisees & Dealers has spent nearly 14 years developing an objective, broad-based set of standards that franchisors and franchisees can use as a baseline to assess and, it is hoped, to improve their business relationship. In this Q&A, FBLA talks with AAFD Chairman Robert Purvin about the principles of Total Quality Franchising and how they are being implemented in the industry today.

FBLA: Tell us about the AAFD's evolving role in the franchising industry.

Purvin: We started in May 1992 dedicated to using marketplace solutions to advance the interests of owners of franchises. We want to get the marketplace to recognize quality franchising and for prospective investors to demand quality from franchisors. First we had to define quality franchising.

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