So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little.
Media & Communications Corner: <b>Managing Your PR Agency Relationship: Communication, Communication, Communication</b>
So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little. And why not? You've gone through a rigorous process assessing the candidates, finding out which agency's culture fits with your firm's, hammered out the details of budgets, responsibilities, strategies, etc. Quite frankly, you're pooped, and, as far as you're concerned, your job is over, right? <br/>Well ...
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Kevin Aschenbrenner And David BergerThis premium content is locked for Marketing the Law Firm subscribers only
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