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Scripting the Client Experience: How To Really Differentiate Yourself

By Mark Merenda
May 27, 2005

I'm always coming across articles and books by marketing gurus about how you must differentiate yourself from your competition. Their writing is usually peppered with advice on how to “position” yourself and “brand” your practice.

And many attorneys spend a lot of time, energy, and money trying to convince potential clients that they are somehow different (read: better) than others who provide the same service.

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