How 7-Eleven Developed a New System-Wide Franchise Agreement

In 2004, 7-Eleven, Inc. offered its entire U.S. franchise network a new franchise agreement. More than 96% of the franchisees representing its 3400 franchised stores signed the new agreement. The plans, process, and activities that were a part of this endeavor and the experiences developing and implementing this new agreement offer insight to both franchisors and franchisees when planning system-wide changes and/or new franchise agreements.

16 minute read June 27, 2005 at 10:54 AM
By
Michael R. Davis
How 7-Eleven Developed a New System-Wide Franchise Agreement

Part One of a Two-Part Series

In 2004, 7-Eleven, Inc. offered its entire U.S. franchise network a new franchise agreement. More than 96% of the franchisees representing its 3400 franchised stores signed the new agreement.

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