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Best Practices of Cross Marketing and Selling New Services To Clients

Cross selling is an elusive goal for law firms. The idea is simple: To interest clients that are using one practice area in using a second or third area. But the devil is in the details, and most cross-selling plans fail as soon as they meet one of several common objections. <br/>As a result, to paraphrase Mark Twain, everyone talks about cross selling, but nobody is doing anything about it.

21 minute read June 28, 2005 at 04:25 PM
By
Larry Bodine And Michael Cummings
Best Practices of Cross Marketing and Selling New Services To Clients

Cross selling is an elusive goal for law firms. The idea is simple: To interest clients that are using one practice area in using a second or third area.

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