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News Not All Good For Google ' Or Its Advertisers
“Just because you can do something, doesn't mean you always should.” Never has that saying had more meaning than when it comes to Internet advertising. True, this new avenue for advertising has helped some companies exponentially increase their business, but the methods for “re-directing” prospective customers have come under great scrutiny by the courts in the last 6 months. Recent decisions warn that keyword advertising through paid placements such as “Sponsored” or “Featured” ads could lead you directly to the defendant's table in federal court.
Internet search engines (such as Google, Yahoo! and Excite) operate by enabling users to locate Web sites containing specific search terms ' most often brand names. Within seconds, users are presented with lists of sites containing that term ' the “Hit List”. Links to the Web sites ordinarily appear in order of decreasing relevance, meaning it's likely that only the top few sites on the Hit List will be visited by the user.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.