Note from the Editor

Before I talk about this month's issue I wanted to take this opportunity to remind everyone that there will be a special July/August issue of Marketing The Law Firm in which we will have the listing of the top 50 law firms in marketing and communications. We have received many entries but some firms are missing. And so, if you have not submitted an entry, we are going to make every effort to include those firms that the Advisory Board deems appropriate to be part of this seminal listing. The list is going to be an important barometer for our profession. Just to be clear this listing is not being created as a vanity piece. It is going to be a clear depiction of the state of law firm marketing vis-a-vis the firms that take this profession seriously and have contributed to its development and growth. If you have questions about this list and for whatever reason you have determined that your firm doesn't need to be on this list, you might want to rethink that decision. You can contact me directly and I promise you that in just a short dialogue, I can highlight why your firm should be on the list. I will ask a few questions and you will give me some answers. It will not be all that difficult. Even if you believe that your firm has name recognition when it comes to marketing and communications, you know that the triumphs and tragedies that made your programs and strategies work are often lost in translation. This top 50 list is a place where all that hard work can be recognized in the company of your peers.