Despite their negative public images and being the target of much private invective, Internet pop-up ads and unsolicited commercial e-mail (spam) have transfigured marketing ' and, like spam, Internet pop-ups can be lawful if they are not deceptive.
Trademark Law Shapes Internet Pop-up Ads
Despite their negative public images and being the target of much private invective, Internet pop-up ads and unsolicited commercial e-mail (spam) have transfigured marketing ' and, like spam, Internet pop-ups can be lawful if they are not deceptive. <br/>That said, trademark infringement may be the only successful cause of action against Internet pop-up advertisers and getting them to change their business methods.
By
Jonathan Bick
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