10 Money-Making Elements in a Business Development Strategy

A business development strategy will generate new clients, increase billings and boost originations. In corporate America, every successful company has a strategic marketing plan guiding its future. Yet, according to a recent survey, fewer than 5% of the law firms in the United States have such a plan in place. Drafting a strategic marketing plan isn't rocket science, but it does take some thought.

12 minute read August 30, 2005 at 02:32 PM

Larry Bodine

Whenever I ask law firm partners about business development, I ask, “Please send me a copy of the firm's strategic marketing plan.” The answer is always the same: “We don't really have one.”

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