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<i>Media & Communications Corner:</i> Avoiding Ad Bombs

Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign…

18 minute read August 30, 2005 at 02:32 PM
By
Terry Isner
<i>Media & Communications Corner:</i> Avoiding Ad Bombs

Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign is a valuable part of a law firm's marketing program.

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