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Speed Traps and Potholes: Avoiding Communications Hazards

By Gina F. Rubel
August 30, 2005

Whether a firm keeps the pedal to the metal or travels at a more steady pace, effective communications can build profits, promote growth and create demand. But it is important to remember that marketing and public relations materials must comply with the rules of the road, lest firms find themselves in trouble with the law.

To help law firms avoid potholes and speed traps, marketing professionals should arm themselves with road maps that include not only the locations of their target audiences, but also the rules of professional conduct for each jurisdiction that their messages will reach.

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