Lawyers are often uncomfortable with investing in their firm's image. First, they see marketing in general and image in particular, as somehow “slick” or “deceitful.” What should matter, they say, is how good an attorney they are.
The Power of Image
Like paying for an estate plan and many other legal services, investing in image marketing is elective. You don't have to do it. And when confronted with all the other things you might need or want, like a new employee, or a new computer system, it's easy to see why an investment in image goes to the bottom of the pile, never to be seen again.
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