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How 7-Eleven Developed a New System-Wide Franchise Agreement: Process and Results

By Michael R. Davis
August 31, 2005

Part Two of a Three-Part Series

In the first installment, published in July, we provided the background and general arrangements and actions 7-Eleven used in developing a new franchise agreement for virtually its entire 3400-store franchise system. In this installment, we discuss what occurred and why and what was learned from this effort. Please refer to the first installment for defined terms.

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