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Solo Aims To Blog His Way To New Clients

By Keith Griffin
September 01, 2005

The small town of Storrs, CT, may soon become the center of the law-blog universe. Andrew W. Ewalt, a solo practicing in the shadows of the University of Connecticut, is a guinea pig for the wildly growing technology, which to date has largely been passed over by the legal profession as a marketing tool.

Approached by the national magazine Law Practice, which is produced by the American Bar Association, Ewalt has agreed to work with Web and marketing consultant Larry Bodine of Illinois to set up a blawg, as legal blogs are called, and get feedback for the next year. He launched his blawg (http://andrewewaltslawblog.blogs.com) in May and has been pleased with the response.

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