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7-Eleven's Development of a New Franchise Agreement: Critique of the Effort and Results ' Recommendations

By Michael R. Davis
October 05, 2005

Part Three of a Three-Part Series

The first two installments discussed how 7-Eleven, Inc. (“7-Eleven” or the “Company”) planned for and developed a new franchise agreement to offer to all of its 3400 franchised stores in the United States. In this final article, we will critique the results by analyzing the final terms and discussing the principal issue that was not resolved to all parties' satisfaction. We will also discuss two important issues that must be resolved in any such undertaking and the Company's approach to them, as well as provide recommendations for future efforts of this nature.

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