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Why Some Franchisees Who Leave the Franchise System Become Competitors

A working draft of a paper by three Australian academic researchers offers some insights about why franchisees choose to leave franchising systems and, more importantly, what franchisors can do to make the exits less likely to happen and less likely to lead to litigation when they do. The researchers are Lorelle Frazer, Bill Merrilees, and Owen Wright, from the Service Industry Research Centre, Griffith University, Brisbane, Australia.

Much is known about why people choose to become franchisees, but far less is known about why some franchisees quit the operation. While franchisors do not wish to lose any franchisees, the particular subset of franchisees that leave the franchise system but set up competitive operations is usually the most troublesome.

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