Most practicing attorneys are realizing that the “if-you-build-it, they-will-come” approach to business development is not enough in today's competitive marketplace.
Coaching For Coaches: One-On-One Attention Combats Training Program Decay Rate
Most practicing attorneys are realizing that the "if-you-build-it, they-will-come" approach to business development is not enough in today's competitive marketplace. For those who must learn by experience, this reality is often punctuated by a delay in making partner due to the lack of a "book of business" or mid-career partnership pressure on rainmaking. <br/>Despite this reality, attorneys continue to struggle with bridging the gap between the skills and behaviors learned in law school and applied in practice, and those skills and behaviors needed to develop new business. This is where the law firm marketers come in.
By
David Adams And Michael ColacchioThis premium content is locked for Marketing the Law Firm subscribers only
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