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Let Clients' Fingers Do The ... Clicking
Time was, and the time wasn't that long ago, when the average citizen looking for a lawyer would thumb through the Yellow Pages (remember them?), where smart lawyers with the wherewithal would place large display ads to distinguish themselves from firms' names in the small, and not-so-easy-to-read, strictly alphabetical listings.
Now, in the Age of e-Commerce, the fastest way to find a lawyer is to Google one, or to use online lawyer-finder tools such as those that companies like ALM, the owner of e-Commerce Law & Strategy, offer. With that change has come a new challenge for enterprising attorneys: How to get their names to the top of the 5.76 million spewed back when a user queries for, say, “New Jersey divorce lawyers.”
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.