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Something Old, Nothing New, Everything Borrowed, Shades of Blue

By Elizabeth Anne
January 03, 2006

[Editor's Note: Before you run off to copyright your Web site, as advocated in Michael McCoy's accompanying article, you may want to check that it's original! Consider these observations of Ms. Tursi, abridged from her commentary in A&FP's sibling newsletter Marketing the Law Firm.]

Recently I've been doing some research on law firm Web sites and have noticed that the look, the feel, and yes the content of many of these sites is virtually the same. In a couple of instances, the exact wording from another firm site was used to describe a practice area.

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