When Customer Relationship Management (CRM) technology was first utilized in a corporate setting, fewer firms understood the vast possibilities offered by CRM solutions and tended to use it for things they already understood, such as contact management.
Next-Generation CRM: Achieving the True 360-Degree Client View
As law firms grow in technological sophistication, the issue is no longer whether a firm is using a CRM system, but rather how they are generating greater ROI. Integrating with other key systems that allow users to take advantage of valuable content residing elsewhere in the firm is an important piece of this equation. How will next-generation CRM deliver a true 360-degree view of the marketplace and what features will help generate the most value from its content?
By
Allison NussbaumThis premium content is locked for LawJournalNewsletters subscribers only
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