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Despite Presence of New Faces, Burger King, Franchisees Appear to Remain Far Apart

By Kevin Adler
February 06, 2006

Developments regarding Burger King and its franchisee association, the National Franchisee Association (“NFA”), in the past few months have raised as many questions as they have answered. NFA Board Chairman Dan Fitzpatrick and other board members resigned at a meeting in early December, and they were replaced by four veteran Burger King franchisees: Bob Boss, Vernon Duckrey, Ray Meeks, and Gary Robison. Another franchisee, Joe Anghelone, joined the board in January 2006.

The resignations were interpreted by some observers as a gesture aimed toward ending an ugly impasse with the franchisor that became public when the Miami Herald reported last fall that Burger King decided to withdraw its $1 million per year support of the NFA and to end almost all communications with the group. The financial commitment from Burger King, announced in 2004, was to last for 3 years. Instead, the company said it would redirect the funds for national advertising to benefit all franchisees.

But it's unclear whether the new NFA board will be successful at bridging the gap. Burger King issued a cautious endorsement of the NFA after the new board was installed: “The foundation of our success over the last year and a half has been the very positive relationships we enjoy with our franchisees. We have always fully supported the NFA and its members as part of this process,” wrote Edna Johnson, head of communications for Burger King, in an e-mail to FBLA.

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