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<b>Book Review:</b> Weekly Reminders for Revenue-Focused Leaders

By Elizabeth Anne

There are lots of “How To” Books out there for lawyers on subjects ranging from going solo to building six figure books of business. I have read many of them and frankly there comes a time when it all becomes something akin to “yadda, yadda, yadda”! Now, however, comes something quite unique ' a small (7″ x 5″) top spiral bound “stand-up” booklet of weekly reminders. As the author, David Freeman, indicates in his cover note the booklet is “designed to show lawyer leaders how to grow their practice group; motivate lawyers to act on personal and group initiatives; and create a sustainable culture of business development.”

What this booklet does is provide an incentive for lawyers to “get busy” with the important work of building a firm culture that creates new opportunities, grows existing ones and increases profits and revenue. There are 52 activities that fall into four categories: Culture, planning, implementation and communications. The booklet advises that “if you have particular issues in any of these categories, go to the Activity Categories section of the booklet to find weekly activities that correspond to those areas. Otherwise go week to week and let the process unfold.” Each activity has a grid marked with three sections: Action, Who and When to be filled in as each activity is implemented. Simply stated this is just a great way to organize a personal plan for getting things done and creating a business development plan of action.

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