For the first time, <i>Marketing The Law Firm</i> will present the MLF Canadian 20 ' The Top 20 Canadian Law firms in the areas of Marketing and Communications. This listing will bring to bear all the achievements that our friends and colleagues to the North have been so diligently working on in terms of their marketing and communications programs.
Overview
For all of the years that I was in-house at major law firms, I came in contact with many attorneys from Canada. Many were women who I had the pleasure of calling colleagues and friends when I served on the Executive Committee of the ABA Women Rainmakers.
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The combination of increasing operating costs and uncertain government reimbursement funding continues to place health care providers under financial pressure, and in many cases, financial distress. Given the importance of Medicare/Medicaid funding of claims under provider agreements with the federal government, how courts interpret and apply the interplay between the Bankruptcy Code and Medicare Program Act determines the disposition of hundreds of millions of dollars of claims for reimbursement that support the health care system.
As AI becomes embedded in everyday business and legal operations, organizations are confronting a new expectation: simply disclosing AI use is no longer enough. A critical shift is taking place in the legal industry: transparency is no longer just about disclosure; it’s about comprehension.
Clients have pushed back on what they are willing to pay for since long before anyone heard of a large language model. AI is the latest chapter in a long story about legal fees. But it introduces a wrinkle that prior tools did not.
If you want sustainable revenue growth, you cannot treat rainmaking as a personality trait. You must treat it as a professional discipline — one that is intentionally developed through structured partner development based on a proven framework.
Patents are not static assets. They are legal instruments shaped over time by prosecution, continuation practice, post‑grant proceedings, and cross‑border filings. Treating them as fixed objects in a fixed landscape misstates the risk.
