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Franchise Brokers: Buyer Beware

Franchisors face major challenges in finding the right sales personnel and being able to afford them, and in developing and funding the right marketing strategy. One tempting way to handle these challenges is to hire a sales broker to do it all.

16 minute read March 01, 2006 at 08:16 AM
By
Peter R. Silverman
Franchise Brokers: Buyer Beware

Franchisors face major challenges in finding the right sales personnel and being able to afford them, and in developing and funding the right marketing strategy. One tempting way to handle these challenges is to hire a sales broker to do it all.

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