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<b>Media & Communications Corner</b>Securing Media Coverage in Key Publications

By Cari Brunelle and Liz Lindley
March 30, 2006

Over the next few months in our monthly column on media relations, Jaffe Associates' media relations team will take a closer look at several of the top publications for legal coverage. We will interview the editors and reporters who cover the news and bring you their perspective on what is important to them and the direction in which they think legal reporting is heading.

Our first article in the series looks at the Wall Street Journal Law Page (www.wsj.com/law). In January of this year, the WSJ greatly expanded its online coverage of legal issues with a new page dedicated to law-related content and launched a legal industry blog, the only one of its kind by a major daily. We sat down with Ashby Jones, the editor of the page, and Peter Lattman, a WSJ Online legal reporter and the primary writer for the blog, to learn more about the page and its content.

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