Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
<b>Technology In Marketing: </b> Attorney Blogging: Best Practices
There is no question that blogging is fast becoming a 'hot' trend among lawyers. In an Oct. 7, 2005 article entitled 'Opening Arguments, Endlessly,' the New York Times noted that although lawyers constitute only 1% of the population, a recent survey of 17,000 bloggers by a leading blog ad network found that 6.1% of bloggers are lawyers. Similarly, in December 2005, the Litigation Section of the American Bar Association asked its members for their take on the blogging phenomenon. The response: 57% of respondents read at least one blog on a regular basis, while 19% are already publishing their own blog (Note: the number of respondents to the ABA survey was not revealed).
Lawyers start blogging for a number of reasons. Some lawyers feel strongly about particular issues, and a blog offers them a virtual 'soapbox' to share their opinions with the world. In certain instances, a well-written and popular law blog (known as a 'blawg') can influence public discourse about particular legal, social or political issues. But as with other marketing initiatives, blogs are most frequently viewed by lawyers as a potential tool for developing new business. This motivation is evident from recent articles about lawyer blogging, which all ' without fail ' share stories about lawyers whose practices received a major boost as a result of inquiries from new clients who had been readers of their blogs. Indeed, why else would so many attorneys devote so much time and effort to researching and writing regular blog posts if not for the expectation that their expertise will become more widely known to prospective clients with a need for representation in the subject matter covered by their blogs?
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.