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Are They Getting It?

Effective communication is largely dependent on our ability to connect with our audience and persuade them to think, feel or act in a desired way. Yet the process of getting information from one mind to another is no simple feat. No matter how well we think we're communicating, very often people ignore, misunderstand and misinterpret messages.

When a jury hears an argument, how do you know if they're getting it? They may start out conscientious and alert with good intentions about performing their civic duty, but that enthusiasm may dissipate throughout the trial and adversely affect the decision-making process. Like it or not, attention spans wane, boredom creeps in and life gets in the way all the while you're trying to win your case.

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