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Downhill Ride for Right of Publicity

The right of publicity ' the right of individuals to protect the commercial uses of their names and images ' is now a familiar concept. Given the recently reported $50 million purchase of rights to Muhammad Ali's name or the $100 million acquisition of Elvis Presley's publicity rights (hardly for a song), there can be no question that the right not only can have great value, but has achieved a certain settled status. And yet, the metes and bounds of the right remain elusive at best.

25 minute read May 31, 2006 at 12:51 AM
By
Jonathan Moskin
Downhill Ride for Right of Publicity

The right of publicity ' the right of individuals to protect the commercial uses of their names and images ' is now a familiar concept.

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