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Marketing By Association

Whether you service public, privately held or non-profit clients, the most direct path to marketing results is to affiliate with aggregations of prospects in their industry associations. The caveat is, however, that you must attend regularly and take a leadership role ' join a committee, participate on a task force or event ' so that you become known as a trusted partner. Referrals will happen.

9 minute read May 31, 2006 at 11:46 AM
By
Christine S. Filip
Marketing By Association

I'm a tennis coach. My clients were astounded when small but worthy upgrades to their games changed the course of their next match ' and sometimes their careers. The same holds true for marketing: Make one proven upgrade to your program, and success compounds.

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