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<b>Media & Communication Corner: </b>A 'No Comment' Alternative

By Joshua M. Peck
June 29, 2006

There is an old adage in the public relations business ' Mark Twain and Voltaire are each said to have coined it ' that goes: 'Never argue with anyone who buys ink by the 500-gallon drum.' The corollary would be: 'Don't ever offer a 'no comment' to the press, either.'

A lawyer or other source who avoids returning a call for even an hour can be made, in print or on the airwaves, to look non-responsive; for a day, secretive; and in a week, positively criminal.

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