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<b>Technology In Marketing: </b> CRM: How Lawyers Can Benefit

Lawyers work hard, graduate from law school, and survive the grueling years of being an associate. Over time, they network, build a healthy book of business and a steady flow of referrals. Lawyers who hail from the GenX or GenY tribe are intimately comfortable with technology and probably own a Blackberry or Treo so they can be in touch and stay organized. But unless they plan to practice solo for the rest of their lives, they're likely to run into Client Relationship Management (CRM) technology.

17 minute read June 29, 2006 at 11:01 AM
By
Nancy Manzo
<b>Technology In Marketing: </b> CRM: How Lawyers Can Benefit

 

Lawyers work hard, graduate from law school, and survive the grueling years of being an associate. Over time, they network, build a healthy book of business and a steady flow of referrals.

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