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The Power of One
Landmark research reveals that having a single individual accountable for firm-wide client service boosts profits per attorney by up to 41.2%. This article discusses the critical success factors that drive this exceptional ROI ' and learn how to define this role at your firm to deliver measurable results with lasting impact.
The BTI Consulting Group performed a comprehensive analysis of how over 160 distinct, yet interrelated, marketing activities impact firm revenue, profitability and growth. This research, based on more than 140 interviews with Chief Marketing Officers, Managing Partners, Directors of Business Development and other marketing executives, definitively identified the marketing practices that deliver the best returns. Of these, the practice of having a single individual accountable for firm-wide client service stands out as the single most powerful driver behind higher profits per attorney.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.