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Marketing the Law FirmLJN NewslettersNewsSections

Counterpoint: Marketing in Law Firms

By Melchior S. Morrione
July 31, 2006

(Editor's Note: In the May issue, I wrote an Op-Ed entitled 'The Land of Wannabe' that focused on the reasons why, after some 17 years, marketing in law firms is still struggling to win acceptance. The following is a counterpoint to that piece, written by Mel Morrione.
' Elizabeth Anne 'Betiayn' Tursi, Editor-in-Chief)

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