Counterpoint: Marketing in Law Firms

I found your Op-Ed piece, 'The Land of Wannabe,' in the May 2006 issue of Marketing The Law Firm, to be a valid assessment of what I believe to be a failed incursion of 'marketing' into the business of law firms. You conclude that if the right marketers were available, law firms might figure out how to use them. However, I don't see this happening by any evolutionary or natural process, for all the reasons it has failed to date.

15 minute read July 31, 2006 at 12:07 AM

Melchior S. Morrione

(Editor's Note: In the May issue, I wrote an Op-Ed entitled 'The Land of Wannabe' that focused on the reasons why, after some 17 years, marketing in law firms is still struggling to win acceptance.

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