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<b>Op-Ed:</b> 'I Am Woman, Hear Me Roar' ' or Not!

By Elizabeth Anne 'Betiayn' Tursi

If I had a dollar for every time I heard those involved in law firm professional development and marketing departments say they wanted to 'exploit' their women to achieve business-development objectives, I'd be contributing to the Bill and Melinda Gates Foundation. Over the past 15 years, I have been an observer, and a participant, in the move to guide women in law firms as they attempt to successfully achieve their career goals; and in doing so, go from servicing clients to having books of substantial business.

Back in the early 1990s, when it was 'fashion forward' thinking to add women to the ranks of partnership, law firms were eager to make certain that they brought their token woman partner to every client pitch to demonstrate that they were ahead of the curve when it came to women in law. I cannot tell you how many major faux pas were committed when that thinking permeated business-development circles. Fast forward to the new millennium, and you have a glut of women partners with little or no direction, just a handful who have a solid book of business, and even less who have a say in the way a law firm is managed.

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