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Yahoo Builds New IP Licensing Model

By Xenia P. Kobylarz
July 31, 2006

When Joseph Siino came on board as Yahoo Inc.'s first Vice President of Intellectual Property, the company needed to keep up with Google and Microsoft in transforming from Internet portal to global digital media company. It needed to use its technology patents to generate and distribute media content from its site.

Siino had to come up with a unique approach to managing Yahoo's intellectual property assets. Siino's job was to figure out a way to use ' and expand ' the company's growing portfolio of trademarks, copyrights and patents to build business partnerships with any company that could provide valuable digital content and products.

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