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For Bally Total Fitness, Timing Is Everything in Franchising Decision

Bally Total Fitness is one of the most recognized brands in the U.S. fitness industry and the largest purchaser of fitness equipment in the country. The company spends $55 million annually on marketing and media support, and it offers the power of more than 40 years of business success and 20,000 employees that make the company strong ' all key components to a successful and highly sought-after franchising program. So why hasn't Bally implemented a national franchising program?

31 minute read August 31, 2006 at 04:14 PM
By
Robert Moschorak
For Bally Total Fitness, Timing Is Everything in Franchising Decision

Bally Total Fitness is one of the most recognized brands in the U.S. fitness industry and the largest purchaser of fitness equipment in the country.

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