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Competitive Intelligence: A Tool for In-house Counsel

Competitive Intelligence has long been used by corporate America to analyze trends, client feedback, and marketing strategies to get an edge. It's the newest buzzword among law firms to win more market share and retain clients. But it's barely a whisper in law departments, at least when it comes to selecting outside counsel.

'The selection and evaluation of outside counsel remains highly subjective,' says Daniel DiLucchio, principal at Altman Weil, Inc., which provides management consulting services exclusively to the legal industry.

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