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<b>Technology In Marketing: </b> Spam and Filters

By Joshua Fruchter
October 31, 2006

The increasing use of filters by companies to block spam has a downside for law firms engaged in legitimate e-mail marketing ' an increased risk that their e-mails will be improperly labeled as spam and either blocked entirely or routed to users' junk (bulk mail) folders and never read.

The Impact of E-mail Filters

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