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CD: 11/29/2006 How to Increase Revenue $1 Million in 1 Year

By ALM Staff | Law Journal Newsletters |

LJN Web Audio Conference Division
Panelists


Lily Joy
Marketing Director
Chuhak & Tecson, P.c.


Larry Bodine
Strategic Marketing Consultant
LawMarketing.com
http://www.larrybodine.com/





Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division

How to Increase Revenue
$1 Million in 1 Year
A Case Study

Web Audio Conference
Wednesday, November 29, 2006
12:00PM – 2:00PM Eastern

Chuhak & Tecson, a 55-lawyer Chicago law firm, began an intensive program of business development coaching 20 of its income partners in 2005. A year later, the group had brought in $1 million in new revenue, with one partner DOUBLING his fees billed. The firm spent only $24,000, met its goal and showed an ROI of over 4000%. 

This Web Audio Conference will show how a full-service law firm increased its revenues by $1 MILLION in a single year by coaching 20 partners on business development. You will learn the exact steps taken so you can replicate this success.

The knowledge gained from this conference will include:

  • Increase revenue with a premeditated business development coaching program.
  • Create a marketing culture at a risk-averse law firm.
  • Engage lawyers in business development by overcoming their objections and building plans around their strengths, activities they enjoy and people they already know.
  • Educate lawyers on how to sell without being a “salesman”; by asking questions and listening.
  • Help attorneys pick targets: #1 current clients (the low-hanging fruit), #2 referral sources (the lawyers' allies), #3 carefully chosen targets that fit the firm's strategy.

 
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