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Targeting New e-Commerce Customers

Today, no one can ignore our society's commitment to provide the disabled as much access to public life as possible. From user-friendly parking spots to Braille-enabled touch pads to omnipresent curb cuts ' to cite just a few common examples ' the American ideal (if not always the practice) is clearly equal access.<br>In this holiday season, certainly that commitment extends to shopping. Major retailers, from Wal-Mart to Target to Toys R Us, all proclaim the accommodations available to the disabled at their stores in their print ads. Toys R Us even trumpets a special catalog for 'differently-abled kids' on its home page; after all, children enjoy presents ' and fantasizing about them ' whether or not they have a disability

32 minute read November 28, 2006 at 01:51 PM
By
Stanley P. Jaskiewicz
Targeting New e-Commerce Customers

Today, no one can ignore our society's commitment to provide the disabled as much access to public life as possible.

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