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'This changes everything.'
Those three words, wafting on the familiar, buoyant tones of the actor saying them, have staying power. No survivor of the dot-com boom of the 1990s could forget William Shatner's ubiquitous ads on behalf of a certain online travel company.
Indeed, online booking did change the travel industry. When was the last time anyone had a paper ticket, or called a human travel agent just to check flight times? Buyers and sellers of books, music and news all have seen the same cataclysm in their business models ' a subtle but certain shift from dialing a phone number or visiting a store to signing in, logging on and clicking a mouse.
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