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Getting Published: A Practical Approach to Business Development

By ALM Staff | Law Journal Newsletters |
March 14, 2007
LJN Web Audio Conference Division


Panelists

Ari L. Kaplan, Esq.
Legal Media Consultant,
Ari Kaplan Advisors


Steven C. Bennett, Esq.
Jones Day


Beverly A. Loder
Director of LPM Publishing,
American Bar Association



Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division


Getting Published: A Practical
Approach to Business Development


Lawyers know that they need to build name recognition, network with others and retain clients. They often assume that such steps are difficult and will detract from their billable hours. One of the most effective tools for achieving these goals is broadcasting expertise in print and online.

This Law Journal Newsletters Web Audio Conference will give you practical insight on publishing books and articles in newspapers and magazines for business development. Learn proven techniques for expanding your network, enhancing your reputation and finding greater enjoyment in your work through writing.

By learning how to get published, participants can hone their skills at leveraging published work to create additional media opportunities, establish expertise and position themselves as thought leaders to prospects and referral sources.

Topics include:

  • The unusual benefits of getting published.
  • Building relationships through writing.
  • The book publishing process.
  • The successful pitch.
  • Publication selection.
  • Navigating law firm policies.
  • The secrets to writing quickly.
  • Converting legal work into popular articles.
  • Using article writing to enchance professional development.
  • Responding to readers.
  • Pitfalls to avoid.
'
Questions?'
or call 212-313-9248
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