Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Getting Published: A Practical Approach to Business Development

By ALM Staff | Law Journal Newsletters |
LJN Web Audio Conference Division


Panelists

Ari L. Kaplan, Esq.
Legal Media Consultant,
Ari Kaplan Advisors


Steven C. Bennett, Esq.
Jones Day


Beverly A. Loder
Director of LPM Publishing,
American Bar Association



Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division


Getting Published: A Practical
Approach to Business Development


Lawyers know that they need to build name recognition, network with others and retain clients. They often assume that such steps are difficult and will detract from their billable hours. One of the most effective tools for achieving these goals is broadcasting expertise in print and online.

This Law Journal Newsletters Web Audio Conference will give you practical insight on publishing books and articles in newspapers and magazines for business development. Learn proven techniques for expanding your network, enhancing your reputation and finding greater enjoyment in your work through writing.

By learning how to get published, participants can hone their skills at leveraging published work to create additional media opportunities, establish expertise and position themselves as thought leaders to prospects and referral sources.

Topics include:

  • The unusual benefits of getting published.
  • Building relationships through writing.
  • The book publishing process.
  • The successful pitch.
  • Publication selection.
  • Navigating law firm policies.
  • The secrets to writing quickly.
  • Converting legal work into popular articles.
  • Using article writing to enchance professional development.
  • Responding to readers.
  • Pitfalls to avoid.
'
Questions?'
or call 212-313-9248
Read These Next
The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers Image

There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.

Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

When Is a Repair Structural or Nonstructural Under a Commercial Lease? Image

A common question that commercial landlords and tenants face is which of them is responsible for a repair to the subject premises. These disputes often center on whether the repair is "structural" or "nonstructural."