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The RED ZONE - Selecting Outside Firms

Red Zone strategies require knowledge of inside counsel's personal considerations in making decisions to retain outside counsel. More than objective data on organizational retention patterns are needed - you need to understand the personal and subjective sensitivity to the man or woman across the table.

2 minute read May 22, 2007 at 02:44 PM
By
Allan Colman, Managing Director, The Closers Group: [email protected]
The RED ZONE - Selecting Outside Firms

PERSONAL CONSIDERATIONS – This third criterion in the series identifies what you need to know beyond objective data on client retention of a prospective client, which we discussed in the last article.

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