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On the Razr's Edge: Mobile Marketing

Mobile marketing offers the best in advertising ' a direct, personal, measurable and dynamic means of engaging, informing, and entertaining consumers. But this mobile advertising frontier is hardly the Wild West. Plenty of federal and state laws regulate this direct-marketing vehicle. More than that, various industry groups ' most notably the Mobile Marketing Association ('MMA') ' have developed best practices designed to maximize advertising impact while minimizing potential legal entanglements.

17 minute read May 25, 2007 at 11:47 AM
By
Luis Salazar
On the Razr's Edge: Mobile Marketing
You can see it and read about it everywhere: mobile-phone ad campaigns are the new frontier in marketing.

Mobile marketing offers the best in advertising ' a direct, personal, measurable and dynamic means of engaging, informing, and entertaining consumers.

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