Mobile marketing offers the best in advertising ' a direct, personal, measurable and dynamic means of engaging, informing, and entertaining consumers. But this mobile advertising frontier is hardly the Wild West. Plenty of federal and state laws regulate this direct-marketing vehicle. More than that, various industry groups ' most notably the Mobile Marketing Association ('MMA') ' have developed best practices designed to maximize advertising impact while minimizing potential legal entanglements.
Mobile marketing offers the best in advertising ' a direct, personal, measurable and dynamic means of engaging, informing, and entertaining consumers.
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