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Sales and Service Strategies

Have you ever wondered why, when everyone in your firm supports the concept of business development, you just can't seem to get initiatives implemented? While business development inside a law firm isn't a new concept, many directors and CMOs have so far failed to recognize just how significant an impact these initiatives will have on the basic structure and organization of the firm.

11 minute read May 30, 2007 at 10:50 AM
By
Carolee Swallie
Sales and Service Strategies

Have you ever wondered why, when everyone in your firm supports the concept of business development, you just can't seem to get initiatives implemented?

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